Digital Marketing: Lowes Foods
I led paid and organic social media for Lowes Foods. Lowes Foods is a supermarket chain of around 75 locations based in Winston-Salem, North Carolina. The Lowes Foods social media strategy evolved during my time there to include paid Facebook and Instagram campaigns to target loyalty cardholders and key shopper groups. Using Facebook product catalogs and loyalty card data, guests were presented with targeted product ad suggestions based on their shopping habits. This enabled our guests to scroll through Instagram or Facebook and shop for groceries online through Lowes Foods To Go, the online grocery pick-up and delivery service. Overall, the always-on paid social and display ad strategy generated $3.2 million in incremental sales.
During my time there I also oversaw strategy of all email/mobile messaging communications, paid search and display advertising.
“She spends a lot of time on her phone.”
That’s what my parents think.
Here’s what I actually do.
Skills
Brands I have worked with
Wake Forest University
School of Medicine
In my most recent position, I manage digital content which includes social media for Wake Forest University School of Medicine. Wake Forest University School of Medicine occupies a firm position among the top 50 best medical schools in the United States. The School's social presence was nonexistent prior to 2019. MD applications were up, and the number of applicants to the school was not needed. However, the goal of the hospital and the school was to gain the highest quality and diverse applicants and to forward the mission of improving health, elevating hope and advancing healing – FOR ALL.
Social Video
Student Features and Deacon Delegates
Top Wins
Innovation Quarter
The Innovation Quarter is a unique area located in Winston-Salem, NC, that focuses on advanced data analytics, clinical research, population health and regenerative medicine. The Innovation Quarter, is operated by Atrium Health Wake Forest Baptist, and is home to academic groups, private companies and other organizations located on 330 acres in downtown Winston-Salem. Its tenants include departments from five academic institutions—Wake Forest University School of Medicine, Wake Forest University, Forsyth Technical Community College, Winston-Salem State University, and UNC School of the Arts— as well as private businesses and other organizations.
The Innovation Quarter had unique needs which included growing the awareness of the new brand and growing within the community their social media channels on Twitter, LinkedIn, Facebook and Instagram.
Digital Marketing: Lowes Foods
I led paid and organic social media for Lowes Foods. Lowes Foods is a supermarket chain of around 75 locations based in Winston-Salem, North Carolina. The Lowes Foods social media strategy evolved during my time there to include paid Facebook and Instagram campaigns to target loyalty cardholders and key shopper groups. Using Facebook product catalogs and loyalty card data, guests were presented with targeted product ad suggestions based on their shopping habits. This enabled our guests to scroll through Instagram or Facebook and shop for groceries online through Lowes Foods To Go, the online grocery pick-up and delivery service. Overall, the always-on paid social and display ad strategy generated $3.2 million in incremental sales.
During my time there I also oversaw strategy of all email/mobile messaging communications, paid search and display advertising.