Yes, yes, I do. That's what happens when you've spent 13 years managing digital communications for everyone from Top 50 medical schools to major grocery chains and automotive companies.
Though sometimes… I'm just trying to get a good photo of my chickens.
“She spends a lot of time on her phone.”
Career
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I co-founded JAM Digital with my husband, where we've built a creative agency that lives in the sweet spot between innovation and solution. We're content creators who understand brands. Whether that's crafting a 15-second reel that breaks the internet or developing an app that transforms daily routines.
Together, we tackle the full spectrum of digital creativity, turning "what if we could..." conversations into launched campaigns, live apps, and thriving brand experiences. It's been a wild ride of building something from scratch, and we're just getting started.
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I managed social media for Wake Forest School of Medicine and Atrium Health Wake Forest Baptist, serving as the digital voice for both the academic and healthcare sides of the organization. In this role, I partnered closely with PR, Marketing, and Internal Communications teams to ensure our social strategy aligned with broader institutional goals and messaging.
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I led digital communications for Innovation Quarter, overseeing their complete digital ecosystem—from website management and social media strategy to email campaigns. I served as the digital strategist responsible for telling the story of Winston-Salem's innovation district across all online channels, ensuring consistent messaging that showcased the district's growth and connected its diverse community of innovators, entrepreneurs, and researchers.
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I led paid and organic social media for Lowes Foods. Lowes Foods is a supermarket chain of around 75 locations based in Winston-Salem, North Carolina.
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I managed aftermarket communications for Volvo Trucks, developing strategies to connect dealers with the OEM. Working in the B2B space, I created content that spoke to the technical expertise of our audience while highlighting the reliability and innovation behind Volvo's aftermarket solutions. From dealer communications to customer-facing campaigns, I helped strengthen the digital presence of one of the trucking industry's most trusted brands.
Current Clients
Social Media Management
Campaign Management
Content Creation
Website Strategy
Past Clients
Wake Forest University School of Medicine
In my most recent position, I manage digital content which includes social media for Wake Forest University School of Medicine. Wake Forest University School of Medicine occupies a firm position among the top 50 best medical schools in the United States. The School's social presence was nonexistent prior to 2019. MD applications were up, and the number of applicants to the school was not needed. However, the goal of the hospital and the school was to gain the highest quality and diverse applicants and to forward the mission of improving health, elevating hope and advancing healing – FOR ALL.
Innovation Quarter
The Innovation Quarter is a unique area located in Winston-Salem, NC, that focuses on advanced data analytics, clinical research, population health and regenerative medicine. The Innovation Quarter, is operated by Atrium Health Wake Forest Baptist, and is home to academic groups, private companies and other organizations located on 330 acres in downtown Winston-Salem. Its tenants include departments from five academic institutions—Wake Forest University School of Medicine, Wake Forest University, Forsyth Technical Community College, Winston-Salem State University, and UNC School of the Arts— as well as private businesses and other organizations.
The Innovation Quarter had unique needs which included growing the awareness of the new brand and growing within the community their social media channels on Twitter, LinkedIn, Facebook and Instagram.
Digital Marketing: Lowes Foods
I led paid and organic social media for Lowes Foods. Lowes Foods is a supermarket chain of around 75 locations based in Winston-Salem, North Carolina. The Lowes Foods social media strategy evolved during my time there to include paid Facebook and Instagram campaigns to target loyalty cardholders and key shopper groups. Using Facebook product catalogs and loyalty card data, guests were presented with targeted product ad suggestions based on their shopping habits. This enabled our guests to scroll through Instagram or Facebook and shop for groceries online through Lowes Foods To Go, the online grocery pick-up and delivery service. Overall, the always-on paid social and display ad strategy generated $3.2 million in incremental sales.
During my time there I also oversaw strategy of all email/mobile messaging communications, paid search and display advertising.
WHAT I Do
+ Photography & Video
+ Social Media Strategy
+ Social Media Copywriting
+ Social Media Advertising
What I Do
My experience includes managing digital content for companies in healthcare, automotive, higher education and retail. I also co-own with my husband, JAM Digital, a Winston-Salem-based creative content agency with amazing clients throughout the United States. JAM focuses on storytelling and social media primarily in the automotive space but we love what we do, so we are always looking for new partnerships.
